WDUC-FM was the brainchild of Reynolds Technical in Birmingham, Alabama. The station was established out of the musical wants and needs of the southern Middle Tennessee area, a music-loving region that was missing a station for people who wanted to hear all their favorites and the best of today. Many studies were done, and on August 1, 2011 the sales staff of “The All-New 93.9 The Duck” took to the streets, singing the praises of the best radio station in Middle Tennessee. The only problem was, the station wasn’t broadcasting yet! On August 15 we got the call from Lyle Reynolds, “Have you heard it? We’re on the air!”
From that day forward, The Duck has entertained listeners with its unique mix from the 70s, 80s, 90s and today’s hits, but now has become 'Southern Middle Tennesee's Classic Hits' Station, featuring all of your favorite Classic Artists like: The Beatles, Journey, Def Leppard, Heart, U2, Boston, Queen, Bon Jovi, AC/DC, Tom Petty, and Many More!
From its tower site in Lynchburg, The Duck reaches listeners in Manchester, Murfreesboro, Lynchburg, Shelbyville and Tullahoma, and stretches south to Alabama, north to Lebanon, west to Columbia, and east to McMinnville. This huge listening area allows The Duck to reach nearly a half million people with its music, information, community announcements and weather updates. The Duck is very involved in helping non-profit organizations in the community. In fact, the station received the Lighthouse Media Award 2012-2013 from the Mid-South Division of the American Cancer Society in recognition of its community outreach and service. In June of 2013, Bowman Broadcasting purchased WDUC-FM, and has only gotten better with time!
Duck listeners are busy folks, and the station strives to be available wherever they go! This includes allowing fans to listen online or via The Duck App (available on the PlayStore and Itunes). The Duck is also active on popular social media outlets, including facebook, twitter and Instagram. The goal is to make sure that The Duck is always engaging its fans: in their cars, at work, on their computers and even on their phones!